Are commentators surprised that people have a preference for printed material? In a previous post, I have expressed concerns regarding the future of The Washington Post. Reporters and editors are unsure if Jeff Bezos will continue his hands off approach. The newspaper industry is struggling to find its place in the Internet age.
Ironically, there is a Washington-based monthly newspaper that has a niche and has not changed much over the years. The Beacon is a printed publication. The readers are primarily baby boomers and the elderly. In a recent article, Beacon’s staff discussed how this newspaper survived while others have collapsed in this transformation to digital media .
The Beacon’s circulation is 200,000 readers in the greater Washington, D.C. area. Ironically, the staff is not ignoring rapid development of technology and is working on a mobile application. Yet, the main focus is on the print edition. Readers can get copies at drugstores and libraries.
There are some baby boomers and seniors that still want the physical newspaper. The percentage of the senior citizens who lists newspapers as their main new source of information is 55 percent . This finding comes from a report produced by the Pew Research Center. Also, 29 percent of individuals between the age of 50 and 64 cite newspapers as their main source for information.
Change in life is unavoidable. For now, there is a viable market for printed books and newspapers. Will this last forever? No one can know. Regardless, there is something remarkable about holding a hard copy in your hands.